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Understanding Agriturismo: A Guide to Italy’s Rural Tourism Industry

Agriturismo is a type of rural tourism that allows visitors to experience life on a working farm in Italy. The word “agriturismo” is a combination of “agriculture” and “tourism,” and it refers to the practice of opening up farms to tourists who want to experience the countryside and learn about traditional farming practices.

Agriturismo is a popular way for travelers to experience the authentic side of Italy, away from the crowded tourist hotspots. Visitors can stay on farms and participate in activities such as cooking classes, wine tastings, and farm tours.

The History of Agriturismo

Agriturismo has its roots in Italy’s post-World War II agricultural crisis. In the 1950s and 1960s, many Italian farmers were struggling to make ends meet, and the government introduced policies to support the agricultural sector.

One of these policies was the creation of agriturismo, which allowed farmers to open up their farms to tourists and generate additional income. The first official agriturismo was established in Tuscany in 1985, and the industry has grown rapidly since then.

The Benefits of Agriturismo

Agriturismo benefits both farmers and tourists. For farmers, it provides a way to diversify their income and promote sustainable agriculture. For tourists, it offers a unique and authentic travel experience that allows them to connect with the local culture and learn about traditional farming practices.

In addition to supporting local farmers, agriturismo also promotes sustainable tourism by encouraging visitors to explore rural areas and reducing the strain on overcrowded tourist destinations.

Types of Agriturismo

There are many different types of agriturismo experiences available in Italy, including:

  • Farmhouse stays: Visitors can stay in a farmhouse on a working farm and participate in farm activities such as milking cows, making cheese, and harvesting crops.
  • Wine tours: Visitors can tour vineyards and wineries, learn about the wine-making process, and sample local wines.
  • Cooking classes: Visitors can learn to cook traditional Italian dishes using fresh, local ingredients.
  • Outdoor activities: Visitors can go hiking, biking, horseback riding, and fishing in the surrounding countryside.

Choosing the Right Agriturismo

When choosing an agriturismo experience, it is important to consider your interests and needs. Some agriturismi are more focused on farming activities, while others offer more leisure activities such as cooking classes and wine tours. It is also important to consider the location and accessibility of the agriturismo, as some farms may be located in remote areas.

Researching online reviews and speaking with the agriturismo owner can also help you choose the best experience for your needs.


Agriturismo is a unique and authentic way to experience the Italian countryside and learn about traditional farming practices. By supporting local farmers and promoting sustainable tourism, agriturismo benefits both the local economy and the environment. Whether you are interested in cooking classes, wine tours, or outdoor activities, there is an agriturismo experience for everyone.

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